Sustainable Development Goal (SDG) 12 aims to ensure sustainable consumption and production patterns. It emphasizes the need to change our lifestyles and habits to reduce our ecological footprint. This includes promoting resource and energy efficiency, sustainable infrastructure, and providing access to basic services, green and decent jobs and a better quality of life for all.

To achieve this goal, it is essential to adopt sustainable practices and to integrate sustainability principles into country policies and programmes. This would involve improving our methods of production and consumption to make them more sustainable, reducing waste, and encouraging the recycling and reusing of resources.

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SDG 12 also involves the implementation of 10-Year Framework of Programmes on Sustainable Consumption and Production Patterns, which all countries agreed to take action on at the United Nations Conference on Sustainable Development (Rio+20).

Furthermore, SDG 12 underscores the responsibility of businesses and consumers to promote sustainability. It encourages companies to adopt sustainable practices and to integrate sustainability information into their reporting cycle. Consumers are also urged to make more informed choices, based on the environmental impact of the products they buy.

In conclusion, achieving SDG 12 requires a strong commitment from all sectors of society. It's a collective effort to protect our planet and ensure a sustainable future for all.