"Live Below Water" aims to promote conservation and sustainable use of the world's aquatic resources. This includes preserving marine ecosystems, reducing pollution, and minimizing the impact of ocean acidification. It also focuses on supporting small-scale fishers and providing them with access to marine resources and markets. Ultimately, the goal is to ensure that our oceans, seas and marine resources are used sustainably for the benefit of present and future generations.

In addition, "Live Below Water" recognizes the crucial role that oceans play in our global ecosystem. They serve as the world's largest source of protein, with over 3 billion people depending on the seas for their primary source of protein. They also absorb about 30% of the carbon dioxide produced by humans, mitigating the impacts of global warming, and contain 97% of the Earth's water.

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Furthermore, "Live Below Water" acknowledges the economic importance of the worlds' oceans. An estimated 40 million people will be employed by ocean-based industries by 2030. Hence, protecting our waters is not just an environmental imperative, but also an economic one.

"Live Below Water" advocates for a future where humanity lives in harmony with the oceans, respecting their delicate balance and ensuring their health for generations to come.